For the “Criativus” logo, I aimed to blend creativity with clarity, reflecting the company’s focus on helping businesses in the arts sector. The process started with research into the brand’s mission and its artistic clientele. 

I explored various typography styles that conveyed both professionalism and creativity. Through custom letterforms, I incorporated subtle artistic elements like fluid curves to convey a sense of innovation.

The final logo is a balance of modernity and artistic flair, symbolizing the company’s role as a bridge between business and creative expression.